Artist Statement (About me: Who, How, What)

Artist Statement

- Who are you? 

- What are you doing now? 

I'm learning and researching a wide range of fields called digital design. The identity design that I'm interested in is the design included in the digital design, as we have to consider the convenience and usefulness of consumers as well as the brand.

- How did you get to be who you are? 
While studying visual communication design in university for several years, I was interested in the power of visual images.

- What is your future? 
I will be a designer who provides proper identity to various brands and will work to introduce them to consumers. Besides, I will make my own brand that shows my identity.
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If I had a package or design product I liked, I wanted to own it without thinking about performance. As a result, I once regretted buying the product because I did not consider the performance. Sometimes, I felt sorry for the design compared to the performance of the product. As a result, I became more interested and curious about brand identity. A number of people say that brand design has nothing to do with the performance of the product, so it's just a look. Nevertheless, I think brand design is important because it provides the first impression of the product. 

Comparing brand design to a person, one can say that it is a role that creates a name and gives a person a personality. It forms the identity of the brand identity. Sometimes branding serves as a first impression of a product or company to consumers. Branding, which plays a role in providing identity to a product or company, has come to me as attractive.

In conclusion, I'd would like to say that I was most interested in brand design among the field of visual design that I learned in university. That's because the brand identity plays a role in creating names and identity for companies, products, places, or artists. Of course, it's not makes life of things, but I think brand identity design is similar. It is important that these design works know the consumer and the direction they want and proceed. That's why I want to learn digital design MA in DMU.  Especially, I am looking forward and interested in the process of Creative Design Studio, Service Design and Museum and Exhibition Design in digital design MA at DMU.