Tutorial and Target market

Through the tutorial, I realized that my project concept and target market were not clear, and I reviewed the project planning and research work.

The artwork will produce a series of graphic posters to be added to the swimming pool. It will be shown on each poster, divided into natural elements such as people's poses, objects, and water, which can be seen in swimming pools.

Emotive Pixels - 2017 Collection

Before making the Pixel Art Series posters, we researched the works of graphic artist Prateek Vatash (more). Like his pixel artwork, he tries to put elements in one place for each subject to make a bundle. To proceed with this work, we are currently working on making at least 7 to 15 parts for each concept.

<Target market>

According to Michael.K (n.d)

Target marketing is researching and understanding your prospective customers’ interests, hobbies, and needs so that you can focus your message and your marketing budget on the specific segment of the market that is most likely to purchase your product or service.

1. Who: who needs 

2. Where: swimming pool 

This graphic poster will be attached to a specific place called a swimming pool. Pixel posters have elements that can be seen in swimming pools. (Such as, something related to swimming pools, people's poses in swimming pools, food)

<Concept of each poster>

1. People's poses in various swimming pools (more than 10 people)

2. Things in the pool (life vest, swimming goggles, tube, parasol, toy, swimsuit, cap, webfeet, loop, )

3. Spatial element and summer food (swimming pool, changing room, shower room, toilet, ladder, tile, sunbed, food)

4. Natural factors such as water (As it is an abstract form, it will be expressed in lines, dots, and colours.)

5. A phrase that can be seen in a swimming pool.